Telegram New Features Boost Earnings
Telegram has introduced several new monetization features aimed at enhancing revenue opportunities for creators on its platform. The latest updates include monthly paid subscriptions, the use of Telegram’s digital currency, Stars, and a new feature called Star Reactions.
Monthly Paid Subscriptions
Telegram’s new monthly subscription model allows creators to monetize their content more effectively. Creators can now create invite links to their channels, which users can access by paying a subscription fee in Stars, Telegram’s in-app digital currency. This feature is designed to provide creators with a steady income stream similar to services like Patreon.
Subscribers can use Stars to unlock additional content, including early access or exclusive materials. Creators have the flexibility to set their own subscription prices. Additionally, they have the option to convert their Stars earnings into Toncoin cryptocurrency or use them for subsidized ads. However, Telegram has not disclosed the commission rate it takes from transactions involving Stars.
Star Reactions
In addition to subscriptions, Telegram is rolling out Star Reactions, a feature that allows users to directly support their favorite content creators. Similar to YouTube’s “Super Thanks” and X’s Tips, Star Reactions enable users to send Stars as a form of appreciation. Unlike other monetization features, creators receive 100% of the Stars earned through this method.
Ongoing Efforts and Future Goals
These updates build on Telegram’s recent efforts to support creators, which include the ability to share paid content on channels and ad revenue sharing launched earlier this year. The company is capitalizing on its significant user base—reaching 950 million active users last month—intending to exceed 1 billion users by year-end.
Telegram founder Pavel Durov has indicated that the company expects to achieve profitability next year and is exploring the possibility of going public.
These enhancements reflect Telegram’s commitment to providing its user base with more robust tools for monetization while supporting its growth and financial goals.
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