Rafal Brzoska, the founder of Polish parcel locker company InPost, and his wife are preparing to sue Meta Platforms (NASDAQ:META) over fake advertisements circulating on Facebook and Instagram. These ads allegedly feature Brzoska’s face and contain false information about his wife. The couple is frustrated with Meta’s lack of resolution despite notifying the company in early July.
Lawsuit Details and Jurisdiction
Brzoska has indicated that they are considering various jurisdictions for the lawsuit, including potentially filing in the United States if European actions prove ineffective. The couple’s legal action aims to stop Meta from profiting from ads that infringe on their rights and seeks substantial compensation to be donated to charity, reflecting the level of advertising revenue generated by these misleading ads.
Meta’s Response and Recent Developments
Meta has stated that it removes fraudulent ads from its platforms upon discovering them and collaborates with local authorities to combat scams. A Meta spokesperson emphasized the company’s commitment to removing scam content and working with partners to address these issues.
Recently, the President of the Personal Data Protection Office in Poland ordered Meta Platforms Ireland Limited to halt the display of false advertisements using Brzoska’s and his wife’s images on Facebook and Instagram in Poland for three months.
In summary, Brzoska’s lawsuit represents a broader effort to hold social media companies accountable for the misuse of personal data and advertising practices. The case highlights ongoing concerns about the effectiveness of platforms’ responses to fraudulent content and the potential legal ramifications for tech giants.
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